BE INSPIRED by Old Paintings (Pastiche Paintings and Adverts)

Remember what I said about “Pastiche.” Many artists and designers utilize the art of pastiche to aid their ideas working in a style that imitates another’s work or artistic period

Lets look at some examples:

The original Mona Lisa by Leonardo da Vinci (1503–1517) 640px-Mona_Lisa,_by_Leonardo_da_Vinci,_from_C2RMF_retouched

Below: Pastiche L.H.O.O.Q. (1919). Marcel Duchamp

174px-Marcel_Duchamp_Mona_Lisa_LHOOQ

Who would be your Mona Lisa (modern celebrities) ? or What modern day items could she be advertising ?

Below: The original Hay Wain by John Constable (1821)

1024px-John_Constable_The_Hay_Wain

 Pastiche version: Peter Kennard,   Hay wain with cruise missiles

Peter-Kennard-Haywain-with-Cruise-Missiles1-800x5811

What modern day topical items could be added here ? 

The original Birth of Venus: Sandro Botticelli (1486). 1280px-Sandro_Botticelli_-_La_nascita_di_Venere_-_Google_Art_Project_-_edited “Birth of Venus” remake by Julio Cesar León Peña.  Click here for more examples: http://www.booooooom.com/2011/10/04/remake-submissions/ venus              “Birth of Venus” remake by Kevin Thom

KevinThom1

How would your ‘Birth of Venus’ be different… ? Who could be Venus or what might this advertise ?

Below: The Last Supper: Leonardo da Vinci (1495–1498)

Leonardo_da_Vinci_-_Ultima_cena_-_ca_1975See:  http://www.amusingplanet.com/2011/12/photo-remake-of-famous-paintings.html

 remake-16[1]

Who would attend your version of the last supper ?

Original: American Gothic by Grant Wood (1930)

640px-Grant_Wood_-_American_Gothic_-_Google_Art_Project

Punk version

Punk

Can you think of a better more up-to-date version ? Who and what ?

Below: Vitruvian Man by Leonardo da Vinci (1490)

300px-Da_Vinci_Vitruve_Luc_Viatour

Below: Alternative version

http://rabittooth.deviantart.com/art/King-Leonidas-da-Vinci-Vitruvian-Man-294327745

king_leonidas_da_vinci_vitruvian_man_by_rabittooth-d4v8gqp

Could Vitruvian Man be up-dated ? What might you advertise with this approach?  Find out more… and consider the possibilities

FOOD FOR THOUGHT !

THE FOLLOWING IMAGES SHOW HOW THE ART OF PASTICHE CAN BE USED IN ADVERTISING… Could you advertise a modern day product in this way ?

The original: Creation of Adam: Michelangelo (1512)1280px-Creación_de_Adán_(Miguel_Ángel)-1

michelangelo

Other Guinness adverts usiing pastiche approach by John Gilroy. See this great website:

http://zythophile.wordpress.com/2014/03/07/more-great-lost-guinness-art-new-evidence-for-the-genius-of-gilroy/

Other famous paintings advertising Guinness:

Original Van Gogh : Chair and Pipe

Van_chairBelow:  Van Gogh’s Chair alternative (John Gilroy)

van-gogh

 Below: John Everett Millais’s Boyhood of Raleigh of 1871

Millais_Boyhood_of_Raleigh

John Gilroy’s version of the above

millais

Original Piet Mondrian’s style…

construct_Mon

220px-Mondrian_Composition_II_in_Red,_Blue,_and_Yellow

Below: Here’s  the Gilroy version…

mondrian

Below original work by Henri de Toulouse- Lautrec (1892)

640px-Lautrec_reine_de_joie_(poster)_1892

Guinness version below

lautrec

Now think of a product you could advertise with a famous painting ! or perhaps you have an idea for a new take on an old painting… ? May be you have a better idea? Go for it !

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