Remember what I said about “Pastiche.” Many artists and designers utilize the art of pastiche to aid their ideas working in a style that imitates another’s work or artistic period…
Lets look at some examples:
The original Mona Lisa by Leonardo da Vinci (1503–1517)
Below: Pastiche L.H.O.O.Q. (1919). Marcel Duchamp
Who would be your Mona Lisa (modern celebrities) ? or What modern day items could she be advertising ?
Below: The original Hay Wain by John Constable (1821)
Pastiche version: Peter Kennard, Hay wain with cruise missiles
What modern day topical items could be added here ?
The original Birth of Venus: Sandro Botticelli (1486). “Birth of Venus” remake by Julio Cesar León Peña. Click here for more examples: http://www.booooooom.com/2011/10/04/remake-submissions/ “Birth of Venus” remake by Kevin Thom
How would your ‘Birth of Venus’ be different… ? Who could be Venus or what might this advertise ?
Below: The Last Supper: Leonardo da Vinci (1495–1498)
Who would attend your version of the last supper ?
Original: American Gothic by Grant Wood (1930)
Can you think of a better more up-to-date version ? Who and what ?
Below: Vitruvian Man by Leonardo da Vinci (1490)
Below: Alternative version
Could Vitruvian Man be up-dated ? What might you advertise with this approach? Find out more… and consider the possibilities
FOOD FOR THOUGHT !
THE FOLLOWING IMAGES SHOW HOW THE ART OF PASTICHE CAN BE USED IN ADVERTISING… Could you advertise a modern day product in this way ?
The original: Creation of Adam: Michelangelo (1512)
Other Guinness adverts usiing pastiche approach by John Gilroy. See this great website:
Other famous paintings advertising Guinness:
Original Van Gogh : Chair and Pipe
Below: John Everett Millais’s Boyhood of Raleigh of 1871
John Gilroy’s version of the above
Original Piet Mondrian’s style…
Below: Here’s the Gilroy version…
Below original work by Henri de Toulouse- Lautrec (1892)
Guinness version below
Now think of a product you could advertise with a famous painting ! or perhaps you have an idea for a new take on an old painting… ? May be you have a better idea? Go for it !